USC's 2024 conference home opponents will be Nebraska, Penn State, Rutgers and Wisconsin. With the addition of Oregon and Washington to the Conference, the original opponent schedules that were released in June for the 20 seasons have been amended. So I’m looking forward to building a brand to be fortified and strong from Los Angeles to New Jersey and everywhere in between.LOS ANGELES-The Big Ten Conference announced USC's football opponent rotations for the next five seasons, today (Oct. It’s important for me from a business standpoint, but from a decision-making process standpoint, always look at all the other reasons why because, if all the other reasons make sense, the finances will take care of themselves. We haven’t finalized the financial impact, and ironically this probably will shock you, the numbers and finances associated with it are typically the last thing that I kind of consider and analyze. So I think the value of being across four time zones for multiple reasons is really important. So now we’ll be able to provide content all the way from the morning into the night and lead into some really incredible programming. So for us in the Big Ten to be – we’re in four time zones, we will be in 2024: East, Central, Mountain, and West. I think sometimes later time zones on the West Coast, people looked at it as a negative, and I always looked at it as a positive. Per Warren, upon entry into the Big Ten in 2024, the Trojans and Bruins will receive a full share of revenue distribution. Unlike many recent additions to Power 5 conferences such as BYU, Cincinnati, Houston and UCF to the Big 12, or even Rutgers and Maryland to the Big Ten in 2014, USC and UCLA won’t have to wait a few years to reap the full benefits of being conference members. Will USC and UCLA enter the Big Ten as full members? And there’s so many opportunities that exist across the country. One of the things that jumped out about USC, UCLA, and even the market of Los Angeles, we have – they’re the largest section of Big Ten alumni, other than in the Midwest, is in Los Angeles. One of the things that caught my eye when I was interviewing for this job back in 2019, I studied every one of the universities across the country. The graduation rates of each one of those two schools is over 92 percent. You think of all the diverse, powerful alumni who have a diverse background, academically, athletically. You look at some of the alumni from USC, the Steven Spielbergs, at UCLA Jackie Robinson, Jackie Joyner-Kersee, Kareem Abdul-Jabbar, Stan Smith from USC. What do I think it brings even more to the table than athletics? Athletics is a big component of it, but academics is incredibly important. The financial repercussions of USC and UCLA joining the Big Ten are significant, with most estimations suggesting that schools could make as much as $100 million a year from television contacts.īeyond that though, what do the Trojan and Bruins add to the conference? What value do USC and UCLA add to the Big Ten, beside the obvious? We’re finalizing our deals, and I look forward to standing before you to make an announcement sometime here, sooner than later. I’m incredibly pleased with where we are. Media rights, we’ve been working on those. Our bowls, our partnerships.Īnd I’m a big believer that the reason we are dealing with a lot of issues that we are dealing with today is because the business of college athletics has grown faster than the structure and the governance of college athletics. We are in a perpetual state of evaluating what’s next for college athletics, what’s next for the Big Ten Conference, what’s next for College Football Playoff, what’s next for the NCAA, what’s next for the Transformation Committee, and what’s next for the future of how we operate in this environment called college athletics. It will be strategic, it will add additional value to our conference, and it will provide a platform to even have our student-athletes be put on a larger platform so they can build their careers but also that they have an opportunity to grow and learn from an education and from an athletic standpoint. Regarding expansion, I get asked every single day what’s next? It may include future expansion, but it will be done for the right reasons at the right time with our student-athletes, academic and athletic empowerment at the center of any and all decisions that we will make regarding any further expansions.
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